“In one of the most unexpected conversions since Saul of Tarsus hit the road to Damascus, Rupert Murdoch is turning into a green campaigner.”  Reports The Independent.   

He is aiming to make the whole of his worldwide operations carbon neutral and setting out to “educate and engage” his readers and viewers about global warming.

While he is endeavoring to make the tactical changes in the organisation he is looking to make a bigger impact with the main thrust of the campaign.

“..to inspire people to change their behaviour” through films, television productions and news operations. It will aim “to weave this issue into our content, make it dramatic, make it vivid, even sometimes make it fun”.

We look forward to seeing the fruits of his labour…